Read about the latest news on Game Advertising Industry.

• BestGameAds Signs Deal with top Free Games sites

Web-based games, also knows as Online Games, are electronic games that are played online via the Internet. They are distinct from normal video and computer games in that: they do not require any client side software to be installed. There are games that rely solely on client-side technologies such as a web browser and a common Java or Flash plugin.

Browser games are played by people from all walks of life: from the very old to the very young. There is a game for everyone.

Most Casual gamers who play games for fun have their full attention on the middle of the screen where the game is loading because they are expecting to be given instructions on how to play the game. And that's where your ad will be.